Citizens Market is nonprofit that is developing a crowdsourced website and mobile phone application where information about company behavior is organized into scores that consumers can see while they shop. Several organizations rate companies on their social and environmental behavior, but due to capacity constraints they can usually cover only the largest multinational companies. Citizens Market is taking a different approach: tapping the power of the crowd gathering information about big and small companies.
This is a joint initiative by Taste of Local and Citizens Market to engage business owners and encourage them to be part of the process through video interviews. It’s particularly important to understand the interests of local owners in this process. The idea is to create a replicable model for other consumers and businesses to use going forward. Your feedback on this process is encouraged.
Our first interview is with Jacques Gautier from Palo Santo in Brooklyn, NY. This video can also be viewed on Citizens Market’s Facebook Page. Please also see the review of Palo Santo here.
